REINFORCING THE INDONESIA’S COAL ENERGY COMPANY BRAND
PT PLN Batubara is one of many subsidiaries of National Electric Company (PLN). It was established in 2008 with a purpose: to acquire the high quality coals as one of the energy sources in Indonesia.
After ten years of its operation, there was a needs to strenghten reinforce its brand as one of the leading energy company in Indonesia.
Pameo were invited to assist them to repurpose its brand by redeveloping their existing logo and visual identities. We drew a new logo based on the old one, introduce the new design for all of its visual identity from stationaries to their website. We also rebuild their website from scratch to make a more user-friendly website for PT. PLN Batubara.
We were faced the challenge to convince the decision makers that it is necessary to make some adjustments in their logo. We have limited rooms to experiment with their new brands.
Pameo tweaked its logo to be more modern and easy to use in various mediums. We also developed a new brand guideline along with the new design for their whole visual identities.