Universitas Gadjah Mada
As the biggest and the most reputable university in Indonesia, Universitas Gadjah Mada, realizes the importance of a strong and consistent visual identity.
Pameo was entrusted by this prestigious university with a clear mandate: bringing a new fresh and strong identity to solidify its long reputation and history.
The biggest challenge for us is how to bring a newer, more-fresh, and easy to use logo while preserve its well-known and complicated logo.
Pameo redraw its logo and developed new typefaces to reinforce the wellknow logo. We combined it and create a new simple-tertiary logo to its family.
We crafted almost everything for Universitas Gadjah Mada, from redrawing its well-known logo and made it simpler to be used in various medium; developing new typefaces to reinforce their logo; developing new design for its official stationaries; developing brand guidelines; developing their merchandise guidelines and produce premium and limited souvenirs to be given by its highest officials.