Digital Communication & Marketing

Raising Awareness for Plastic Waste Management Movement of Coca-Cola

Client

The Coca-Cola Foundation Indonesia

Year

2021

Type

Social Media Management, Content Development

Total Reach within 9 Months period

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Total Impression within 9 Months period

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Pameo collaborated with The Coca-Cola Foundation Indonesia to promote the Plastic Reborn initiative, focusing on raising awareness about plastic recycling as a solution for plastic pollution and promoting a circular economy.

Challenges

The challenge was to raise public awareness about the importance of plastic recycling and its role in supporting a circular economy, while effectively engaging the audience through social media.

Strategy

We developed a strategic social media content and advertising campaign to engage the public and increase awareness of plastic recycling as part of the Plastic Reborn initiative.

Result

Our efforts resulted in a total reach of more than 1.5 million and significant audience engagement over the nine-month campaign period.

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Average engagement rate on social media platform Instagram (KPI : 3%)

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