Digital Communication & Marketing

Connecting the Consumers in the Remote Areas through Social Media

Client

Pertamina in Maluku and Papua

Year

2018 - Current

Type

Communication Consulting, Social Media Management, Social Media Design

Total Reach within 1 Year period

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Total Impression within 1 Year period

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To enhance connectivity and engagement with consumers in remote areas, we partnered with Pertamina in Maluku and Papua to leverage social media to bridge the communication gap and provide vital information to these regions.

We created engaging and informative posts, graphics, and multimedia content to address the unique needs of remote consumers. By focusing on localized content, we ensured the information was relevant and easily accessible. This initiative has significantly improved Pertamina’s outreach and interaction with consumers in remote areas. The tailored social media strategies have increased awareness, fostered stronger connections, and ensured that vital information about products and services reached even the most distant communities.

Challenges

Introducing Pertamina Malupa’s role and contribution to the communities in Papua and Maluku.

Strategy

Developed various types of content that remain relevant to Pertamina Malupa’s brand persona. So that the content is more varied and succeeds in increasing account exposure to a wider target audience.

Result

The public is aware of the credibility of Pertamina Malupa’s account through the existing community that has been formed during social media optimization.

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Total followers growth on social media platform (Instagram, Facebook & Twitter)

0 %

Average engagement rate on social media platform Instagram (KPI : 3%)

0 K+

Total metrics engagement on social media platform (Instagram, Facebook & Twitter)