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  • Digital Communication & Marketing

Enhancing Awareness for Spice-Up Among Indonesian Pepper Farmers

Client

Spice-Up

Year

2021

Type

Social Media Campaign, Ads Campaign

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Pameo was tasked with raising awareness of Spice Up’s services among pepper farmers in Indonesia. The goal was to increase the number of farmers aware of Spice Up’s solutions, leveraging social media content and ads optimization to expand their reach and engagement.

Challenges

To address the challenge of low awareness, we developed a comprehensive strategy to build better awareness by sharing compelling stories through social media and optimizing advertisements.

Strategy

We implemented a strategy focusing on sharing compelling stories through social media platforms and optimizing ads to expand the reach and engagement among the target audience of Indonesian pepper farmers.

Result

Over a six-month period, this campaign led to significant growth in followers and engagement.
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Total followers growth on across platform
0 %
Average engagement rate on social media platform Instagram
0 K+
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